How to manage relationships with key customers is affected by the benefitability of the firm. What are the potential gains from the implementation of such sales support software? At the main level it leads to main shopper satisfaction, fewer complaints, rising buyer loyalty and rise sales. At the doing level and to increase the effectiveness of the sellers (the elimination of part of the executive activities), rise the efficiency of ads and promotion campaigns (by limiting actions not yielding good results), reform within the company, as well as not hard access
to needed data.
Note, by the way, that CRM setups are very flexible. If a enterprise decides not to cooperete such a powerfully sophisticated setup, it is no problem, you may just solve the possible problems connected with implementing partion of sending notifications by message or SMS.